BeautyXroads is a collaborative/participative platform that aims to develop and share a broader vision of future fields of innovation and notably those implicating novel technologies, emerging cross-industry activities and novel ecosystems of interest to the Group L’Oréal. The platform will focus on up to 10 key innovation areas and will be fueled by a systematic scanning of news and social media as well as by contributions from L’Oréal researchers around the world. BeautyXroads is a tool for harnessing the collective intelligence of L’Oréal R&I with the aim of anticipating tomorrow’s game changers and collaboratively promoting innovation.